Search Engine Marketing
Search Engine Marketing Australia
Everything you hear about search engine marketing can be true—expensive, doesn’t work, too difficult to use. As a Google Premier Partner with more than 25 years’ experience in Australia, Search Service makes SEM cost effective, valuable, easy and completely stress free. Find out how.
How do you use search engine marketing in your business?
Determining the best website builder for your business depends on a variety of factors, including the specific functionality and design requirements of your site. While WordPress is an excellent option for those seeking complete design and functionality freedom, it may not be necessary for all businesses.
For those with simpler needs, switching to a more streamlined platform can help reduce costs while still providing the necessary features to establish your online presence, gain trust, and connect with your audience.
At Search Service, our team of design and development experts utilizes both WordPress and the Search Service Website Builder to accommodate diverse needs and budgets. Regardless of the platform you choose, we ensure that your site is search engine optimized, provides content assistance, and incorporates all the necessary features to help your business succeed online.
Are search engine marketing and SEO the same thing?
Search engine optimisation(SEO) focuses on improving your organic search results, while search engine marketing (SEM) uses paid ads to increase traffic.
Businesses often question the need for investing in search engine marketing (SEM) if their search engine optimization (SEO) is already effective. However, SEM offers a unique advantage by placing your business exactly where you want it to be, unlike SEO, which cannot guarantee placement. Although both strategies aim to increase website traffic, they each have their distinct advantages and can work in tandem to achieve optimal results.
At Search Service, we offer a complete digital marketing service that enables you to align your SEO and SEM strategies for maximum effectiveness. Our team of experts can help you develop a comprehensive marketing plan that leverages the strengths of both strategies, ensuring that your investment yields the highest possible return.
How do I know if my search engine marketing is working?
Accurate reporting is essential in determining the effectiveness of your search engine marketing (SEM) efforts. Unfortunately, if customers cannot recall how they initially discovered and contacted your business, it can be challenging to gauge the success of your SEM campaign.
Google Ads insights can be complex, with a multitude of windows and acronyms to navigate. Even then, the data may not always add up. That’s where Search Service’s search engine marketing services come in. We combine the power of reporting with call tracking, providing you with a comprehensive view of your campaign’s performance. By assigning a unique call tracking number to your ads, we record and monitor every call generated by your campaign.
You can then review the recordings to identify areas of your sales funnel that require optimization, ensuring that you get the most out of your SEM investment.
How much does Google Ads cost?
One of the best part about Google Ads and other SEM platforms is the Pay-Per-Click(PPC) method, where, you guessed it, you only pay when someone clicks.
That’s right! You only pay for your ad when someone clicks on it to visit your website or contact you. But how much do you pay?
SEM works on a bidding system. Essentially, every time someone types something into a search engine that matches a keyword you’re bidding on, you enter the search engine’s ad auction. How much you pay for your ads will then be impacted by how many competitors are also bidding on that keyword at that time, the relevance of the keyword to what you’re offering, the quality of your website and the relevance of your ad to the searcher.
Your industry, product or service and the location you’re targeting will impact how much you pay.
This is where our search engine marketing specialists’ talent come into play. They will analyse data and optimise your ad account so all the different impacts of a winning bid will improve. This then decreases the amount you pay per bid, in turn creating a better return on investment. Your allocated budget will be utilised in the most cost efficient way to ensure you receive more bang for your buck—amongst all the other benefits.
Here's what happens after you click Get Started...
The top 9 essentials for a successful SEM campaign:
Search Service SEM Package Inclusions
To help you get the most from your PPC campaign, every package includes:
Call and conversion tracking of leads from your ads.
Customised monthly performance reports.
Ongoing A/B testing for future success of your ads.
Australian-based campaign managers for support.
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